The consultant will produce strategic guidelines informed by external best practices, technical assessment papers and guidance materials with training and capacity-building recommendations. In the last phase, the consultant will hold a series of consultations. All deliverables should include visuals and graphics as much as possible for compelling and easily absorbed content. Over a period of twelve months, the full-time consultant will conduct this work in four main phases. Phase 1: Conduct a comprehensive technical assessment of peacekeeping’s digital communication efforts during the migration, using external metrics and contemporary techniques to provide advice on website structure, content effectiveness, audience engagement patterns and editorial workflows. The assessment should be informed by holistic data analytics, platform performance insights, and consultations with colleagues at HQ and in the field. Phase 2: Develop strategic guidelines to optimize website content and digital communications. These guidelines will focus on improving user experience, fostering deeper audience engagement, and reinforcing the digital presence of peacekeeping operations—all with an emphasis on cost-effectiveness and alignment with industry best practices during the completion of the web migration. These guidelines will also include expert advice on impact-driven communications, taking into account new social listening tools, effective use of AI-driven storytelling, and other emerging trends in digital engagement. Phase 3: Advise on approaches to enhance internal capacity for strategic digital communications by recommending training priorities and other integrated knowledge-sharing mechanisms. As part of this effort, the consultant will conduct a mapping exercise to identify existing and available resources within the UN system and its external partners that meet the needs and requirement of the Department. Based on the findings, and as needed, the consultant will develop outlines for training modules or shorter lessons to address the gaps identified through the technical assessment. Phase 4: Provide expert advisory and technical support to the Strategic Communications Section in the Department of Peace Operations to support the peacekeeping missions to strengthen digital communications strategies and implementation during the migration period. This support will be guided by the consultant’s work in earlier phases, strategic guidelines, and training recommendations, ensuring that peacekeeping operations can effectively leverage digital tools, keep pace with developing technologies such as the use of AI-driven applications, enhance targeted outreach and marketing, and improve engagement with key audiences and key constituent communities.